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Marketing Management

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Marketing Management
Instructor David Thompson
Category Education
Last Update June 25, 2026
Review (0.0)

Marketing Management

A comprehensive virtual Marketing Management course covering marketing strategy, consumer behaviour, branding, and the full digital marketing toolkit — SEO, social media, content, and email — plus campaign planning and analytics to drive measurable business growth.

Course Information

  • Qualification Professional Certificate in Marketing Management
  • Study Mode 100% Online / Virtual (Self-paced)
  • Progression Route Marketing Assistant, Marketing Executive, Marketing Manager, Brand Manager
  • Awarding Body Learnoow Academy (CPD Accredited)

What you'll learn

  • Understand core marketing principles and apply the marketing mix (the 7 Ps)
  • Research markets, segment audiences, and target customers effectively
  • Build digital marketing campaigns across SEO, social media, content, and email
  • Develop and manage a brand identity and positioning strategy
  • Measure campaign performance using key marketing metrics and analytics

Course Description

Our Marketing Management virtual course gives you a complete, practical grounding in modern marketing — from strategy and consumer behaviour to digital channels, branding, and campaign analytics. Whether you are launching a career, growing a business, or sharpening your skills, this course equips you with the tools to plan, execute, and measure successful marketing.

Delivered 100% online and self-paced, the course blends marketing fundamentals with today's digital landscape, including social media, content marketing, SEO, email, and data-driven decision making. You will work through real-world examples and finish able to build and manage marketing strategies with confidence.

What you will gain

  • A solid understanding of core marketing principles and the marketing mix (the 7 Ps)
  • The ability to research markets, segment audiences, and target customers effectively
  • Hands-on knowledge of digital marketing channels including SEO, social media, and email
  • Skills to plan, budget, and run integrated marketing campaigns
  • Confidence in measuring performance using key marketing metrics and analytics

Entry Requirements

There are no formal prerequisites for this course. It is suitable for beginners, business owners, and professionals looking to upskill. A basic understanding of business concepts and good written English are recommended. Learners will need a computer with a stable internet connection to access the online materials.

Qualification Details

A professional-level certification covering the core principles of modern marketing, from strategy and consumer behaviour to digital channels and analytics. Equivalent to an industry-recognised foundation qualification and ideal preparation for credentials such as CIM and the Google/Meta digital marketing certifications.

Career Progression

On completion, learners can pursue roles such as Marketing Assistant, Digital Marketing Executive, Social Media Manager, and progress towards senior Marketing Manager, Brand Manager, and Head of Marketing positions. The course also provides a strong foundation for advanced professional certifications including CIM, Google Ads, and Meta Blueprint.

Accreditation

This course is CPD accredited and aligned with internationally recognised marketing standards and best practice frameworks. On successful completion, learners receive a verifiable digital certificate that can be shared on LinkedIn and added to a professional CV.

Contact Information

For course support, email support@learnoow.com or use the help centre inside your learner dashboard. Our support team is available Monday to Friday, 9am-5pm, and aims to respond to all queries within 24 hours.

  • Explore what marketing is, the marketing mix (7 Ps), and how marketing creates value for customers and businesses in a competitive environment.

  • Understand how customers think and decide, and learn to conduct market research, segmentation, and targeting to inform marketing strategy.

  • Develop brand identity, positioning, and value propositions, and build integrated marketing strategies that align with business goals.

  • Master the core digital channels including SEO, social media, content marketing, email, and paid advertising to reach and engage audiences online.

  • Plan and budget campaigns, track performance with analytics, and optimise marketing activity to maximise return on investment.

David Thompson

Lead Instructor & Certified Project Management Professional (PMP)

Sarah Mitchell is a PMP and PRINCE2 certified project management professional with over 15 years of experience leading complex projects across the technology, construction, and finance sectors. As a passionate educator, she has trained thousands of aspiring project managers and specialises in making Agile, Scrum, and traditional methodologies practical and easy to apply in the workplace.

  • No prior experience is required. The course starts with the fundamentals and gradually builds up to more advanced strategy and digital marketing topics, making it suitable for complete beginners and working professionals alike.

  • Yes. The course is 100% online and self-paced, so you can study anytime, anywhere, at a pace that suits you. All materials are accessible through your learner dashboard.

  • Yes. On successful completion you will receive a CPD-accredited digital certificate that you can download, share on LinkedIn, and add to your CV.

  • You will have lifetime access to the course materials, including any future updates, so you can revisit the content whenever you need to refresh your knowledge.

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