This course enables learners to demonstrate in-depth understanding of marketing, design and innovation for global markets. It focuses on entering global markets, market research to enter new markets, the importance of protecting intellectual property rights and the design of appropriate global marketing strategies.
This course enables focus to be made on organisations, which may be SME's, from the public sector, or charities. The unit is designed to ensure learners can demonstrate their understanding of how marketing can be used for enterprise success and excellence in such organisations including those where service provision is the main activity.
To provide learners with the skills to apply financial principles relevant to strategic management in organisational contexts. To demonstrate understanding of strategic planning for profit as well as not for profit organisations with a global focus. The unit develops learner knowledge of concepts and frameworks to produce effective strategic plans.