This course aims to equip learners with the skills to generate, evaluate and select from ideas for new products and services, and to assess the feasibility of new proposals. Learners will work in small groups to generate and select from ideas, evaluate their proposals and to design a presentation to pitch their ideas to a target audience.
To provide learners with the skills to apply financial principles relevant to strategic management in organisational contexts. To demonstrate understanding of strategic planning for profit as well as not for profit organisations with a global focus. The unit develops learner knowledge of concepts and frameworks to produce effective strategic plans.