The Level 7 Diploma in Strategic Management and Leadership has been developed to produce graduates with skills to understand the business environment in which they operate and to align good strategic decision making to maintain their organisations competitive advantage. To achieve this learners learn through an integrated approach of theory and practice using real-time activities. Successful completion of this diploma will enable learners to build on their strategic management and leadership skills and to focus on the requirements of implementing the organisations strategy.
This course aims to help learners analyse their own learning styles, competencies and needs and to plan how to meet these identified needs. Learners will construct their own personal development plans, which will be carried out and evaluated over at least a six-month period.
This course will enable learners to demonstrate understanding of factors affecting consumer behaviour and purchase decision-making, and how this knowledge may be used by organisations e.g. through relationship marketing. It also explores ethical issues, such as product/service misrepresentation and unethical behaviours by consumers, such as illegal copying and downloads, false insurance claims.