This course has two themes: firstly, the demonstration of critical understanding of the practical tools, techniques, operations and activities of the marketing process. and second, the marketing decisions on which effective marketing management and planning are based. These two themes divide the operational marketing activities from the management decisions, and learners will develop diagnostic skills in both themes of the unit so that they become familiar with processes related to marketing activities and communications.
Course Overview
This course has two themes: firstly, the demonstration of critical understanding of the practical tools, techniques, operations and activities of the marketing process. and second, the marketing decisions on which effective marketing management and planning are based. These two themes divide the operational marketing activities from the management decisions, and learners will develop diagnostic skills in both themes of the unit so that they become familiar with processes related to marketing activities and communications.
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