Diploma in Business & Marketing Management
The EduQual Diploma in Business and Marketing Management (SCQF level 8) is a Regulated Qualifications Framework (RQF) equivalent Level 5 qualification. It offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. The course has been mapped to the National Occupational Standards in Management and Leadership and Business Administration, and learners will be able to develop the competencies they need to enter work in one of these disciplines.
Learners completing the EduQual Diploma in Business and Marketing Management (SCQF Level 8) will be able to progress onto the third year of a university honours degree in Business or Marketing.
Course Overview
The EduQual Diploma in Business and Marketing Management (QCF level 8) is a Regulated Qualifications Framework (RQF) equivalent Level 5 qualification. It offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. The course has been mapped to the National Occupational Standards in Management and Leadership and Business Administration, and learners will be able to develop the competencies they need to enter work in one of these disciplines.
Learners completing the EduQual Diploma in Business and Marketing Management (SCQF Level 8) will be able to progress onto the third year of a university honours degree in Business or Marketing. The programme has been produced to conform to the requirements of the RQF and the relevant Quality Assurance Agency (QAA) subject benchmark statements.
The aims of this programme will allow learners to:
- Build a coherent and sound foundation in marketing and business management, at a level equivalent to a Higher National Diploma, enabling graduates to choose from a wide range of career options internationally within the marketing and business disciplines
- Pursue a specialist interest in business management and marketing and relate this expertise to professional requirements and codes of conduct in line with the National Occupational Standards (NOS) and Quality Assurance Agency (QAA) subject benchmark statements.
- Develop a wide range of intellectual and analytical abilities relevant to business and marketing, including those of critical thinking and analytical decision making
- Develop and practice the transferable skills necessary for continual personal development and to respond positively to change during careers in business and/or marketing management
- Discuss terminology, concepts, principles and techniques as utilised in marketing and general business management
- Explain the importance of the social, political, ethical, technological, environmental and global contexts in which business organisations operate and to support small- and medium-sized business enterprise (SME) decision making
- Develop the attitudes, skills and abilities necessary to work in an international business context and an awareness and appreciation of different cultural values
- Prepare for further studies at Honours degree level.
| Qualification Title | Diploma in Business and Marketing Management |
| SCQF Level | 8 |
| QCF / RQF / EQF Level * | 5 |
| Credits | 240 |
* Equivalent level. See Qualifications Can Cross Boundaries for a comparison of the UK and European Qualifications Frameworks.
This qualification is SCQF credit-rated by the Scottish Qualifications Authority (SQA). See the SCQF website for the full list of SCQF credit-rated EduQual qualifications. The SCQF is a partnership between the Quality Assurance Agency for Higher Education (QAA), College Development Network, the Scottish Qualifications Authority (SQA) and Universities Scotland.
The EduQual Diploma in Business and Marketing Management (BMM) offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. The course is mapped to the National Occupational Standards in Management and Leadership and Business Administration. Learners will be able to develop the competencies they need to enter work in one of these disciplines.
Learners completing the EduQual Diploma in Business and Marketing Management will be able to progress onto the third year of a university honours degree in Business or Marketing. The programme has been produced to conform to the requirements of UK regulatory authorities and the relevant Quality Assurance Agency (QAA) subject benchmark statements.
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Structure
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Unit 1 Business Accounting: SCQF Credit Points = 15 || SCQF /RQF Level: 7/4
- This unit aims to give learners a sound grasp of the basics of financial reporting (context, purposes, and regulatory framework).
- It introduces the principal concepts of financial accounting and preparation of the principal financial statements, management accounting and its use for budgeting, costing and pricing, and the use of using accounting techniques to aid business decision making.
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Unit 2 Business Analysis: SCQF Credit Points = 15 || SCQF /RQF Level: 7/4
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Unit 3 Business Environment: SCQF Credit Points = 15 || SCQF /RQF Level: 7/4
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Unit 4 International Marketing Management : SCQF Credit Points = 15 || SCQF /RQF Level: 8/5
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Unit 5 IT for Business: SCQF Credit Points = 15 || SCQF /RQF Level: 7/4
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Unit 6 Law for Business: SCQF Credit Points = 15 || SCQF /RQF Level:
- The aim of this unit is to enable learners to demonstrate an understanding of aspects of the law of contract and tort and show the skill to apply them, particularly in business situations.
- Learners will be able to explain how the law of tort differs from the law of contract and examine issues of liability in negligence relating to business and how to avoid it.
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Unit 7 People & Organisations: SCQF Credit Points = 15 || SCQF /RQF Level: 7/4
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Unit 8 Principles of Marketing: SCQF Credit Points = 15 || SCQF /RQF Level: 7/4
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Unit 9 Consumer Behaviour: SCQF Credit Points = 15 || SCQF /RQF Level :8/5
- This unit will enable learners to demonstrate understanding of factors affecting consumer behaviour and purchase decision-making, and how this knowledge may be used by organisations e.g. through relationship marketing.
- It also explores ethical issues, such as product/service misrepresentation and unethical behaviours by consumers, such as illegal copying and downloads, false insurance claims.
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Unit 10 Entrepreneurship & Innovation: SCQF Credit Points = 15 || SCQF /RQF Level: 8/5
- This unit aims to equip learners with the skills to generate, evaluate and select from ideas for new products and services, and to assess the feasibility of new proposals.
- Learners will work in small groups to generate and select from ideas, evaluate their proposals and to design a presentation to pitch their ideas to a target audience.
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Unit 11 Human Resource Management: SCQF Credit Points = 15 || SCQF /RQF Level: 8/5
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Unit 12 Marketing Communications: SCQF Credit Points = 15 || SCQF /RQF Level: 8/5 8/5
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Unit 13 Marketing Planning: SCQF Credit Points = 15 || SCQF /RQF Level: 8/5
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Unit 14 Operations Management: SCQF Credit Points = 15 || SCQF /RQF Level: 8/5
- This unit enables learners to demonstrate an understanding of the strategic role of operations management in an organisation.
- It looks at operational trade-offs between cost and quality, and in more depth at the role of information systems and IT in supply chain management and the role of quality systems.
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Unit 15 Personal Development: SCQF Credit Points = 15 || SCQF /RQF Level:8/5
- This unit aims to help learners analyse their own learning styles, competencies and needs and to plan how to meet these identified needs.
- Learners will construct their own personal development plans, which will be carried out and evaluated over at least a six-month period.
- Assessment will include a portfolio of evidence from other sources of relevant knowledge and skills.
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Unit 16 Strategic management: SCQF Credit Points = 15 || SCQF /RQF Level: 8/5
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