Consumer Behaviour

This course will enable learners to demonstrate understanding of factors affecting consumer behaviour and purchase decision-making, and how this knowledge may be used by organisations e.g. through relationship marketing. It also explores ethical issues, such as product/service misrepresentation and unethical behaviours by consumers, such as illegal copying and downloads, false insurance claims.

£99 £10
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  • Duration 10 weeks
  • Skill Level CPD
  • Enrolled 100 students
100 students

Course Overview

This course will enable learners to demonstrate understanding of factors affecting consumer behaviour and purchase decision-making, and how this knowledge may be used by organisations e.g. through relationship marketing. It also explores ethical issues, such as product/service misrepresentation and unethical behaviours by consumers, such as illegal copying and downloads, false insurance claims.

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The Oxford College

£99 £10

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