This course will enable learners to demonstrate understanding of factors affecting consumer behaviour and purchase decision-making, and how this knowledge may be used by organisations e.g. through relationship marketing. It also explores ethical issues, such as product/service misrepresentation and unethical behaviours by consumers, such as illegal copying and downloads, false insurance claims.

We employ New Headway's trusted methodology that combines:

• solid grammar and practice,
• vocabulary development
• integrated skills with communicative role-plays
• personalization

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This course introduces learners to the key elements of macroeconomics and their connection with financial markets. The unit aims to show how theoretical and empirical knowledge of macroeconomics and financial markets provides ways to analyse the salient problems faced by modern macroeconomic policy makers. Learners will study a range of topics in a real-world context, including concepts of economics in finance and banking, fiscal policies, and the effects of risk and uncertainty in finance and banking. They will also develop the skills they need to apply decision-making techniques in finance and banking.