This course enables learners to demonstrate in-depth understanding of marketing, design and innovation for global markets. It focuses on entering global markets, market research to enter new markets, the importance of protecting intellectual property rights and the design of appropriate global marketing strategies.

This course enables the learner to demonstrate an understanding of international business and marketing on a worldwide scale. It covers the trends in international business activities and explains how marketing principles are applied internationally to plan and enter new overseas markets.

We employ New Headway’s trusted methodology that combines:

• solid grammar and practice,
• vocabulary development
• integrated skills with communicative role-plays
• personalization

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